Email Marketing Course: Get Certified in Email Marketing

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This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you’ve learned with the email marketing tools that come free in your account.

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Hi there! Welcome to the Email Marketing Certification. I’m Courtney, the Inbound Professor for Email Marketing for HubSpot Academy. We’re excited that you’ve decided to take a step toward understanding what email marketing is and how it can help you start and grow your business. With the fundamentals of inbound marketing at their core, email conversations are your chance to be human, helpful, and holistic and develop long-lasting relationships with your prospects and customers. Before getting started, I want to encourage you to invite your colleagues, team members, classmates, or friends to take part in this learning experience with you. Not only for some moral support but because people who learn together grow together. 

Now onto email marketing. Email marketing is now, more than ever, rooted in every part of your inbound strategy. By focusing more and more on data and segmentation, you can fuel your inbound strategy with email that’s synced to your CRM and contact database as well as the information on your website. So, what can you expect to learn in this course to help you build an email marketing strategy for business growth? The set of lessons in this course will take you from understanding the fundamentals of email marketing through to email deliverability and beyond, to testing and analyzing your emails. 

Throughout the course, you’ll notice a consistent thread: We’ll talk about creating email that’s human, helpful, and holistic, that helps you build trust with the contacts who are receiving your emails. You’ll explore concepts like lead nurturing and hear from industry experts about how they have built effective lead nurturing strategies for their businesses. You’ll see examples of email from a wide variety of companies and leaders in email marketing. 

Together, throughout this course, we’ll discuss how email marketing can help you both start and grow your business. While there are many other conversational channels your company may be using, email is still at the center of that communication. You’ll explore the importance of understanding all the communication your company is having with your contacts so you can craft a contextual email that continues to provide value and trust. By the end, you’ll have explored: understanding email marketing, creating a contact management and segmentation strategy, sending the right email, creating high-performing emails, outlining the design of your marketing emails, understanding email deliverability, analyzing your marketing emails, testing emails, and developing your relationships with lead nurturing. There’s also an optional lesson that explores how you can start and grow your business with marketing, which discusses the key tools you can use in addition to email to complete your starting marketing right kit. As an inbound professional, you know it’s how all the pieces of your strategy fit together that will help you create relationships and maintain them over time. 

Throughout this course, you’ll learn why these concepts are important to email marketing and how you can apply them to your own business or situation. Whether you’re the leader of a team, the founder of a company, an individual contributor, a student, or someone looking to grow your resume, understanding the importance of email marketing and the concepts associated with it will help you grow in whatever way you want to. Email is your chance to provide value to your prospects and customers and, in turn, provide value to your business to help it grow. Now is your chance to take your email marketing knowledge to the next level. Start by watching the understanding email marketing lesson, and as you go through this content, chat with us on Twitter and let me and HubSpot Academy know what you think. Good luck and Happy Emailing!

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